Middle Eastern Women, join the clean beauty revolution – From Botox to no-tox!

January 30, 2021 | Beauty

Our millennials are savvy, and rapidly aware of global leading brands. Quick fixes are out – it’s about education and prevention for the ladies of the GCC, and natural science-driven brands are currently our fastest growing segments.

Introducing Project Byouty

According to Project Byouty’s research, the clean beauty market regionally was estimated to be worth between $2.25 and $2.5 billion in 2017, and they expect this figure to grow by about 15% over the next 10 years

In April 2021, the Middle East’s first dedicated clean beauty site, Project Byouty will go live. One of the founders is Dubai-based Amy Wilkinson Lough, who has lived in the region for 15 years and has battled with endometriosis for over 20 years.

OWOW Haircare Products

SJA will be launching the following clean beauty brands, on Project Beauty, on February 20th!

Syrene Skincare



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