COVID-19 heightened the dynamic to unprecedented levels. The fragrance industry produced hand sanitiser from their own ethanol reserves amidst global hand sanitiser shortages. The real challenge starts on our faces.

The average person touches their face 23 times per hour, presenting a significantly high risk of infection; and while we can wash our hands or bathe them in hand sanitizer, viral pathogens which land on the face — accessing and ultimately infecting the body via touching the eyes, nose, and mouth — are less easily eradicated without damaging the skin through over-washing or irritatingly alcohol-heavy formulations. Now a middle ground between the cosmeceutical and pharmaceutical realms has emerged.

The rise of “clean science,” marrying efficacy with streamlined formulations. Consumers have wisened up to endocrine disruptors and potentially toxic ingredients, but this trend is evolving further, into a realm where immediate health and beauty co-exist. Skincare sales have increased during the pandemic as customers became hyper-focused on hygiene rituals as a means of self-care amidst increased stress and uncertainty.

Less makeup application means more focus on skin health, and attainable at-home indulgences such as facial treatments offer a small respite from pandemic-induced pressures. Retailers such as UK department store chain John Lewis witnessed a 234% increase in purchase of skincare, body, and hair products.

The post Beauty and Bacteria appeared first on Sarah Jordan Associates.

Below reflects our Sukin Media Launch, with Super Model Jessica Khawaty!

SJA create an engaging community, through Social Media Exposure!

Another area we focus on is New Product Development.

SJA have grown Unicskin into one of the most sought-after skincare brands across the Middle East!

One reason for this success, is creating specific NPD, that fills a gap in the market, like Unicwhite X-treme.

A unique proprietary blend of concentrated active ingredients, and hypoallergenic natural plant extracts, to decrease melanin production.

Features

• Reduces dark spots
• Combats hyperpigmentation
• Reveals brighter and more glowing skin
• Efficiently rids the skin of its dead cells to stimulate regeneration
• Colourant-free; dermatologically tested and non-comedogenic

Advertising Campaigns

Creating a strong Advertising Campaign, is also part of our strategy, where we feel this would benefit a brand.

The above campaign for Unicskin, created a sell-out and ongoing demand for Unicwhite Extreme, which we developed specifically for the Middle East consumer.

The post SJA events and how we get your brand noticed appeared first on Sarah Jordan Associates.

The UAE Cosmetics Market is forecast to cross $3 billion by 2025 on account of increasing demand from the youth population, growing adoption of western culture & lifestyle, and an increasing number of beauty salons across the country.

Also, there is rising consciousness about appearance among consumers in the UAE. The younger generation are especially keen to experiment with new cosmetics concepts.

Increasing per capita, expenditure on personal appearance is expected to propel the demand for cosmetics across the UAE.

There is a huge demand for advanced and premium beauty products, including natural and organic products, which will continue to drive the UAE Cosmetics Market during the forecast period.

SJA has already launched many brands within this category across the Middle East including – We Are Paradoxx, Syrene Skincare, Faaces, OWOW, Polished London and Balance Me!

Based on type categorisation, the market is segmented into “Fragrances & Deodorants, Bath & Shower Products, Skincare, Hair care, Makeup & Colour”.

Among these, Fragrances & Deodorants held the largest market share in the UAE Cosmetics Market in 2019, due to the prevalence of major international brands and high consumer preference towards luxurious fragrances in the country. Fragrances are a part of their lifestyles, and consumers in the UAE consider it holistic before prayers, and using scents is also considered to be sacred.

Bath & Shower products hold the second largest market share because of their regular use, and the multiple product variants that are available on the market.

Based on the regional segmentation, the market is segmented into “Dubai, Abu Dhabi, Sharjah, and Rest of UAE”.

Until 2019, Dubai held the largest market share in the UAE Cosmetics Market due to its higher GDP and higher living standards. Abu Dhabi is the second largest cosmetics market, which is also generating high demand due to continuously increasing GDP and population and prevalence of most of the international brands.

Based on the distribution channel, the UAE Cosmetics Market is segmented into: Supermarkets/Hypermarkets, Multi Branded Retail Stores, Exclusive Retail Stores, Online, Specialised Shops and Beauty Parlours/Salons.

The Supermarkets/Hypermarkets segment holds the largest share in the UAE Cosmetics Market with more consumers preferring to shop from there. Also in 2020, due to COVID-19, online methods are emerging as a preferred channel by the consumers on account of safety, as well as the closure of malls.

The post UAE cosmetic industry’s projected growth appeared first on Sarah Jordan Associates.

Comfort, resilience and the uplifting power of beauty and self-care products have never been more important. While specific “trends” like the call for more inclusive beauty brands aren’t just trends, they’re a top priority.

Key Words 2021

Eyes, hands (obviously), affirmations, celestial & crystal beauty, stress-less, simplicity, sunlight, clarity, resilience, community, plastic-free, plant-a-tree, Scandinavian, planet-friendly, healing, havening, soothing, stabilising, sensorial, strengthening, slowing down, grounding, supporting, giving-back, rebalancing, mood-boosting, “moodtropics”, immunity, gut-brain, brain health, nature, sanctuary, connection, at-home rituals (relaxing facials, mineral salt baths), CBD everything, deep rest, calming our nervous systems, sleep is the ultimate luxury, and finding joy in the year we all hope will be the upswing.

1. Unicskin’s EYES

While eyes will obviously be a big makeup/creative focus (as will Unicskin’s dark circle/puffiness solutions). And hair, for the same reason – We Are Paradoxx, fits that bill!

1. Anti-Wrinkle Action: Anti-wrinkle, with immediate and long-lasting “Lifting” effect, activated by the concentration of Matrixyl Synthe 6®, which promotes collagen and hyaluronic acid synthesis; and its high concentration of Orange Stem Cells. Visibly reduces the signs of ageing.
2. Anti-Puffiness Action: Combats puffiness, with the powerful action of Caffeine and a decongestant effect.
3. Anti-Dark Circles Action: Helps prevent dark circles and blue colouring around the eyes, combining the properties of Citrus and Ruscus (Legactiv®).

2. Plastic Packaging heads for the exit door (but not fast enough).

Get great hair without a guilty conscience with We Are Paradoxx – the world’s first totally environmentally and socially-conscious haircare brand. 90% plastic-free, vegan and cruelty-free, each product in their range cares for both your hair and the world around you.

Taking inspiration from the brand’s Irish heritage, We Are Paradoxx products are enriched with Seaweed, Clover and Nettle as well as many other powerful, natural ingredients to give your hair exactly what it needs and add mirror-like shine. Replenish and revitalise locks that are a little worse for wear with the Hangover Hair Elixir and add game-changing texture with their Fierce Sea Salt Spray.

The post How Covid Has Changed The Consumer’s Focus, In 2021! appeared first on Sarah Jordan Associates.

Beauty 4.0

Tech and digital advances to ‘transform beauty interactions’ in the wake of COVID-19, Beauty 4.0 will grow in consumer demand and awareness.

As consumers continue to target online and social media exposure, and reinforcement from social media influencers continues to rise, the uptake of smart beauty devices and engagement with brands online will increase.

Unicskin, a brand that SJA launched across the Middle East in 2019 offers Techno Beauty at its finest!

Beauty 4.0 will be driven by a desire to engage with brands one-on-one and obtain highly personalised products and curated content.

Beauty for all

An inclusive industry where consumers are ‘understood’.

Consumers increasingly want to feel catered to and better understood and are looking for products that match them inside and out, no matter what age, gender, race or creed they identify as.

Self-care society

‘Time, money and space’ dedicated to wellbeing

The ongoing COVID-19 crisis has seen consumers flip the lid on priorities, with many dedicating more time, money and space to taking care of themselves and their loved ones.

Self-care has truly soared into the beauty spotlight as consumers look to feel better, healthier, happier and more satisfied in themselves amidst all the negativity brought about by the pandemic.

Oral care spotlight

Can toothpaste and mouthwash become COVID important?

Scientific interest and consumer engagement in the oral care category started to rise during the COVID-19 pandemic, driven by increased hygiene concerns amongst consumers.

SJA’s Polished London fills this gap.

The post The Top 4 Middle East beauty trends to watch in 2021! appeared first on Sarah Jordan Associates.

Introducing Project Byouty

According to Project Byouty’s research, the clean beauty market regionally was estimated to be worth between $2.25 and $2.5 billion in 2017, and they expect this figure to grow by about 15% over the next 10 years

In April 2021, the Middle East’s first dedicated clean beauty site, Project Byouty will go live. One of the founders is Dubai-based Amy Wilkinson Lough, who has lived in the region for 15 years and has battled with endometriosis for over 20 years.

SJA will be launching the following clean beauty brands, on Project Beauty, on February 20th!

Syrene Skincare

Faaces

OWOW

The post Middle Eastern Women, join the clean beauty revolution – From Botox to no-tox! appeared first on Sarah Jordan Associates.