Bacteria and beauty have been closely intertwined. From acne treatment to the recent rise in microbiome facial care (a market set to be worth $2.97bn by 2030), the dynamic between the two has been either one of rapid destruction or growth...
Insight
SJA events and how we get your brand noticed
Not only do we put in place the most effective distribution and rollout strategies, but we also manage and execute a brand's “Media Launch” to the key players in the territory, media, VIPs, celebrities and the top social media...
UAE cosmetic industry’s projected growth
UAE Cosmetics Industry to Cross $3 Billion by 2025 – An Industry Overview (2015-2025) with Discussion on the Impact of COVID-19 The UAE Cosmetics Market is forecast to cross $3 billion by 2025 on account of increasing demand from the...
How Covid Has Changed The Consumer’s Focus, In 2021!
What’s on the horizon for SJA brands in 2021? Change is in the air, that’s for sure. Comfort, resilience and the uplifting power of beauty and self-care products have never been more important. While specific “trends” like the call for...
The Top 4 Middle East beauty trends to watch in 2021!
Want to know what will be happening in the world of beauty this year? Read on to find out... Beauty 4.0 Tech and digital advances to ‘transform beauty interactions’ in the wake of COVID-19, Beauty 4.0 will grow in consumer demand and...
Middle Eastern Women, join the clean beauty revolution – From Botox to no-tox!
Our millennials are savvy, and rapidly aware of global leading brands. Quick fixes are out – it’s about education and prevention for the ladies of the GCC, and natural science-driven brands are currently our fastest growing segments....